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Tuesday, June 28, 2011 3:47 PM
Emerging Markets: Maximize Opportunity, Minimize Risk

By Stewart Eisenhart
Thinking of marketing your product in China, India or Brazil? What do you need to know?
Emerging markets present medical device and IVD manufacturers with major growth opportunities distinct from those of more mature North American and European markets. Realizing those opportunities, however, can also pose major challenges. Regulatory requirements particular to Brazil, China, India, Mexico, Russia and South Korea necessitate careful planning and significant resource allocation by manufacturers looking to break into one or more of those markets. Although some of these more...

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Comments:


Wednesday, October 12, 2011 by

Dear Stewart,

Quoting your above statement regarding India regulations 'For instance, manufacturers that have already obtained device approval in the US, Canada, Europe, Australia or Japan can avoid going through the local regulatory approval process—allowing these firms to devote more resources to the task of setting up distribution networks across the country’s disparate population centers'

The above statement is not correct as a company still has to undergo the complete regulatory approval process in India prior to importing these devices in India even though their products are already approved in the above mentioned markets.
Wednesday, August 24, 2011 by
Good advice. Please join Society of Physician Entrepreneurs at www.sopenet.org and linkedin group

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